Content strategy
Brand, audience and goal research to define architecture, tone and how destinations and deals are presented.
All work
Tourism
Vamos a Turistear · ICT
Costa Rica's leading local tourism website.
- Client
- Vamos a Turistear · ICT
- Industry
- Tourism
- Location
- Costa Rica
Scope
- Content strategy
- UX/UI
- Web development
- Events & PR
- Audiovisual
For the Costa Rica Tourism Board (ICT) we designed and built Vamos a Turistear, the platform inviting Costa Ricans to explore their own country.
The challenge
Bring hundreds of destinations, deals and experiences into an engaging, mobile-friendly site that moves thousands of people to plan their next trip around Costa Rica.
What we did
UX/UI
From wireframes to high-fidelity prototypes: a clean, intuitive, responsive interface where form and function work together.
Development
A robust, scalable, fast and secure platform ready for high-season traffic peaks.
Events & PR
Support for launches, tourism fairs and media relations to position the campaign nationwide.
Audiovisual
Destination and experience video and photography that inspire travel and feed the site and social channels.
Results
- National domestic tourism platform
- Clear mobile experience for trip planning
- Reusable destination audiovisual library
- Scalable base for new ICT campaigns
Services involved
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