Logo & concept
A responsive logo system merging “brain” and “AI”, highlighting the “AI” inside Brainware to signal its technological focus.
All work
Healthtech
Brainware AI
Visualizing the future of brain health.
- Client
- Brainware AI
- Industry
- Healthtech
- Location
- Ottawa, Canadá
Scope
- Logo & brand concept
- Identity guidelines
- Marketing collateral
- Signage
- Events & PR
- Audiovisual
Ottawa-based Brainware AI is pioneering real-time brain trauma monitoring using 2D video analytics. Their mission: accessible, science-backed tools to safeguard athletes' neurological health.
The challenge
A brand that conveyed innovation, scientific rigor and accessibility, and built trust across very different platforms: from digital interfaces to booths at sports and medical conferences.
What we did
Identity guidelines
Typography, color and imagery documented to keep every team and vendor consistent.
Marketing collateral
Business cards, brochures and digital assets tailored to investors, clubs, physicians and leagues.
Events & PR
Booth and signage design for trade shows and conferences, press kits and storytelling for announcements and partnerships.
Audiovisual
Technology explainer videos, event clips and content that translates science into clear language.
Results
- Investor- and league-ready identity
- Consistent brand across digital, print and events
- A science story that's easier to explain
- Scalable visual base for new products
Services involved
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