Pets & retail

Paco de Asís

A pet brand built from scratch, online and in-store.

Client: Paco de Asís
Industry: Pets & retail
Location: Costa Rica

Scope

Branding
Shopify e-commerce
Retail design
SEO + paid media
Social media
Events & PR
Audiovisual

Paco de Asís had a clear mission - caring for pets with love, style and convenience - but no brand. We built a complete experience, from concept to conversion, that feels the same on a phone as it does at the counter.

The challenge

Launch a new brand in a crowded category, with food, medicine, apparel and accessories under one roof, and earn trust online and in-store from day one.

What we did

Branding & identity

A playful yet professional identity: logo, palette and tone of voice balancing warmth for pet lovers with trust in product quality.

Shopify e-commerce

A fast, mobile-first store organized by intuitive categories, with custom filters and smart search.

Retail design & signage

We brought the identity into the physical space: layout, signage, shelf labels and merchandising aligned with the digital experience.

Digital marketing

Local SEO with schema and long-tail keywords, Google Shopping and Meta Ads campaigns by breed, interests and location, and an engaged social community.