Paco de Asis
Pet Love Meets Digital Commerce
Pacodeasis.com:
Quality Pet Products with heart
Paco de Asís was born with a clear mission: to offer quality pet products with heart. The brand wanted to create a space where pet lovers could shop with confidence and joy — and where love for animals was embedded in every click, color, and word.
That’s where Kresca came in. From visual identity to full Shopify implementation, we helped Paco de Asís launch a bold, friendly, and conversion-ready brand.
What we did
Branding & Visual Identity
We created a logo and visual system that’s modern, warm, and instantly recognizable. The icon cleverly merges a pet’s nose and whiskers into a smiling face — a symbol of care and companionship. The bold typeface and heart motif reinforce the emotion behind “Pet Love.”
Our Solution
Kresca undertook a holistic branding initiative, delivering:
Logo Design & Brand Concept: A responsive logo system that seamlessly integrates the concepts of ‘brain’ and ‘AI’, emphasizing the ‘AI’ within ‘Brainware’ to highlight their technological focus.
Visual Identity Guidelines: Comprehensive guidelines detailing typography, color palettes, and imagery to ensure brand consistency.
Marketing Collateral: Design and production of business cards, brochures, and digital assets tailored for various stakeholders.
Environmental Signage: Office and event signage that reinforces brand presence and professionalism.