Brainware
Merging Intelligence with Identity
Brainware Canada:
Visualizing the Future of Brain Health
Brainware AI, headquartered in Ottawa, Canada, is pioneering real-time brain trauma monitoring using 2D video analytics. Their mission is to provide accessible, science-backed tools to safeguard athletes’ neurological health .
The Challenge
As a trailblazer in AI-driven sports safety, Brainware required a brand identity that encapsulated their innovative spirit, scientific rigor, and commitment to accessibility. The brand needed to resonate across diverse platforms—from digital interfaces to physical signage—while conveying trust and technological sophistication.
Our Solution
Kresca undertook a holistic branding initiative, delivering:
Logo Design & Brand Concept: A responsive logo system that seamlessly integrates the concepts of ‘brain’ and ‘AI’, emphasizing the ‘AI’ within ‘Brainware’ to highlight their technological focus.
Visual Identity Guidelines: Comprehensive guidelines detailing typography, color palettes, and imagery to ensure brand consistency.
Marketing Collateral: Design and production of business cards, brochures, and digital assets tailored for various stakeholders.
Environmental Signage: Office and event signage that reinforces brand presence and professionalism.
